November 2019

Selecting Distinctive, Registerable & “Ownable” Brand Names

Selecting a brand name for a company or its products or services is often one of the most challenging and complex initiatives that a company can undertake. At the heart of the issue is the desire to create a name that is distinctive and “ownable,” whil…

September 2019

Policing Your Trademark Or Service Mark

Federal registration is a major step in the protection of your brand name as a trademark or service mark provides your company with exclusive rights and peace of mind that your brand is protected. U.S.In general, policing your trademark rights has the bene…

Using Your Trademark or Service Mark Correctly

The #1 and most important guideline for proper use of a trademark or service mark is to use the mark as an adjective followed by a noun or generic term for the product or service itself.People frequently use the brand name, whether a trademark or service m…

August 2019

How Not to Advertise Your Recreational Marijuana Business in Massachusetts: Neon Signs and Other Prohibited Practices

Most businesses in Massachusetts are free to market their business using a variety of creative advertising methods. Neon signs? Usually no problem. Vinyl-wrapped vehicles? Great exposure. Hosting a giveaway or handing out coupons? A good way to get new cus…

February 2019

Trademark Clearance Searching: Avoid Legal Risks and Realize Cost Savings

Trademark clearance searching is valuable because it allows you to get ahead of obstacles and avoid potential legal issues before they arise and before your company invests time and resources in developing its trademark. Consider the set-back you would exp…