Back to Professionals

As an intellectual property attorney, Carol has extensive experience in all phases of trademark, copyright, and patent matters, domestically and internationally.  She has served in roles at law firms and most recently as in-house counsel for a global consumer products company, providing her with experience on both sides of legal matters – as a client and an attorney.  Her work includes domestic and international trademark portfolio development and management; trademark clearance, registration and enforcement; brand development; advertising; copyright counseling and registration; and intellectual property (IP) licensing, due diligence, and transactional work.

Carol works in a wide range of industries and technologies, representing startups and small companies as well as large and global corporations. She is committed to building collaborative relationships with her clients through an understanding of their businesses, technologies, goals, and challenges.  As a partner and advisor, Carol strives to deliver practical and focused advice so that her clients can get ahead of any issues and obstacles.


Work Experience

  • Hinckley Allen
    • Counsel (2018-Present)
  • Keurig Green Mountain, Inc.
    • Counsel (2015-2018)
  • Nixon Peabody LLP
    • Counsel (2011-2014)
  • Mintz Levin Cohn Ferris Glovsky and Popeo PC
    • Senior Attorney (2003-2011)
    • Patent Agent/Technology Specialist (1999-2003)

Bar Memberships

  • Massachusetts
  • United States Patent and Trademark Office

News & Insight


Selecting Distinctive, Registerable & “Ownable” Brand Names

November 5, 2019

Selecting a brand name for a company or its products or services is often one of the most challenging and complex initiatives that a company can undertake. At the heart of the issue is the desire to create a name that is distinctive and “ownable,” whil…


Policing Your Trademark Or Service Mark

September 23, 2019

Federal registration is a major step in the protection of your brand name as a trademark or service mark provides your company with exclusive rights and peace of mind that your brand is protected. U.S.In general, policing your trademark rights has the bene…


Using Your Trademark or Service Mark Correctly

September 16, 2019

The #1 and most important guideline for proper use of a trademark or service mark is to use the mark as an adjective followed by a noun or generic term for the product or service itself.People frequently use the brand name, whether a trademark or service m…


Trademark Clearance Searching: Avoid Legal Risks and Realize Cost Savings

February 28, 2019

Trademark clearance searching is valuable because it allows you to get ahead of obstacles and avoid potential legal issues before they arise and before your company invests time and resources in developing its trademark. Consider the set-back you would exp…


Six FAQs on Federally Registering Your Trademark, Brand Name or Logo

February 4, 2019

Question 1: Why seek a federal (U.S.) trademark registration?There are six important reasons to seek federal registration of your trademark or brand name. Plans to expand your business into other regions of the U.S. Concern about importation of counterfe…

Show More Publications
Firm News

Who's Who at Hinckley Allen: Carol H. Peters

May 7, 2019

Carol is an intellectual property (IP) attorney experienced in all phases of trademark, patent, and copyright law domestically and internationally, as well as in IP transactions, licensing, brand management, and advertising. She currently assists startups,…

Firm News

Hinckley Allen Welcomes New Intellectual Property Attorney, Carol H. Peters

November 12, 2018

Hinckley Allen is pleased to welcome Carol H. Peters as Counsel in the Firm’s Intellectual Property Group. Carol is a skilled trademark, patent, copyright, social media and advertising law attorney with a breadth of knowledge from her experiences as insi…

Case Study

Counsel for Unique Mixed-Use Development

Rock Row is an experiential mixed-use development thoughtfully designed to fuse the newest building innovations and open green-spaces with its iconic natural features. Through careful planning, Rock Row combines healthy urban living, destination retail, mo…